A$AP ROCKY x PUMA

Over the decades the PUMA Suede has moved through scenes, styles, and generations, constantly redefined by the people who wore it. Today, A$AP ROCKY brings his own perspective to the classic. Reviving an iconic design from the ‘90s with nods to NY street culture, the A$AP ROCKY x PUMA Suede ’94 reimagines heritage details through...

Over the decades the PUMA Suede has moved through scenes, styles, and generations, constantly redefined by the people who wore it. Today, A$AP ROCKY brings his own perspective to the classic. Reviving an iconic design from the ‘90s with nods to NY street culture, the A$AP ROCKY x PUMA Suede ’94 reimagines heritage details through Rocky’s lens. Design elements such as a raw-edge padded tongue, retro woven label, and slimmer tooling shape are complemented by bespoke touches including a gold PUMA lace keeper and custom shoebox.